About us

At The ‘Neck Life, we’re more than just a brand—we’re a family. Family-owned and operated, we live and breathe the outdoors just like you do. From muddy trails and backwoods campsites to lazy days on the water, we believe life’s best moments happen when you're off the grid and close to what matters most.
As proud Americans, we stand firm in our core values: faith, family, and a deep respect for the land we live on.Whether it’s through conservation or pure outdoor enjoyment, we honor nature by embracing it.
Our mission is to create rugged, high-quality gear that helps you live the lifestyle you love—without compromise. From off-road accessories and fishing gear to camping must-haves and trail-ready apparel, everything we build is made to withstand the elements and stand for something bigger.
Because around here, if it ain’t dirty, it ain’t worthy.

Our History

Born in the Dirt. Raised by the Woods. Driven by Freedom.
We didn’t start The ‘Neck Life in a boardroom—we built it from the ground up, literally. We grew up in the dirt, the woods, and the backroads, chasing mud puddles, building bonfires, and learning life the hard and honest way.
From climbing trees to climbing into lifted trucks, this lifestyle isn’t something we discovered—it’s something we lived. Our family spent weekends camping, fishing, fixing what was broken, and forging bonds that last longer than any trail.
The ‘Neck Life was created to honor that spirit. A brand built by folks who know what it means to ride hard, live free, and get dirty doing it. Because for us, it was never just about gear—it was about remembering where we came from, and carrying that grit into everything we do.

— Jake Lawson, Arizona

"Built for Real Adventure!" The 'Neck Life gear holds up to everything I throw at it—mud, trails, rain, and sun. Their off-road apparel feels rugged yet comfortable, and the accessories are clearly designed by people who actually get out there and ride. 10/10 recommend!

–Sarah McConnell, Montana

"Fishing & Camping Game-Changer!" Finally, a brand that delivers quality AND style. I grabbed their fishing gear and a couple of camping essentials, and everything performed flawlessly on our last trip. It’s the small details that make me a loyal customer.

– Brandon Cole, Texas

"Trail-Tested and Approved!" The 'Neck Life apparel is tough as nails but feels amazing to wear all day. Whether I’m hitting trails or setting up camp, I know I’ve got gear that’s made to last. Plus, their customer service is top-notch—fast responses and fast shipping!

– Jake R., GA

"Top-quality gear with real heart!" The 'Neck Life nails it—rugged, patriotic, and built for people who actually live the lifestyle. Fast shipping, great fit, and you can feel the family values behind the brand. I’ll be back for more!